Priego, who is a seasoned engineer, also underlines the in-house tech that powers the Base app. This means that consumers don’t have to figure out which test to buy.” “Base, like Modern Fertility, goes one step further, helping users understand, monitor and solve issues like fatigue, stress or digestive problems by providing an app that is able to create personalized test plans to measure what matters. “These at-home testing competitors are fully focused on making testing more accessible and affordable,” Priego said. Priego also refers to companies like Everlywell and LetsGetChecked as key players in the space, but underlines one key difference. These second generation at-home testing services accompany you throughout your health journey.” “Although they didn’t reinvent the wheel, they partnered with labs and brought that data closer to consumers. “When I saw what Modern Fertility was doing for fertility, I thought it was brilliant,” Priego said.

While Priego briefly studied at Med school and later headed a team of engineers at Cor, which is building a DTC lab device that can test biomarkers in blood, her lightbulb moment occurred when she heard of another female-led startup. The result was a deficiency in vitamins B12 and D. When her doctor told her to take prescription drugs, Priego decided to take matters into her own hands and got some lab work done.

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